![]() While the best visual to use is a real photo, this can be a great resource if you don’t have one, and to go along with an event or offer post. Use Google’s free marketing kit assets if you don’t have any great photos yet.Leave the infographics for your other social platforms. Stick to photos or videos of your location or products. Customers are looking for quick answers or info on Google, not an in-depth piece. You have a 1,500 character limit but there’s no need to max it out. These tips are specifically for Google My Business posts and not other social media platforms: Simple enough, right? It’s true that creating social media content isn’t as tough as neurosurgery, but there are ways to make it even easier. You can get creative with these, too: Print out a bunch and make a review wall in your shop, or display them in your window. Still not sure what to post? Use Google’s marketing kit to create a graphic from a review and share it. How will you capture your ideal customer’s attention?.Are you trying to bring back old or current customers, or find new ones?. ![]() Is this post promoting a new product or service?.Some post types, such as menus, are limited to specific categories of businesses.ĭecide the objective and purpose of your post and where it fits in your social content strategy before you start writing. Will you share an update, a video, change your menu, add a service, or launch an offer? To see available options, log in to your Google My Business dashboard and click Posts in the navigation. Video specs: 720p resolution minimum, up to 30 seconds long and 75mb per video How to create a Google My Business post Step 1: Decide your post type Photo size: 1200px x 900px recommended (480px x 270px minimum), up to 5mb each This may change with future algorithm updates. ![]() Uploading photos larger than 1200px wide is also not recommended as Google seems to compress them, resulting in fuzzy images. This will keep any cropping to a minimum. Or, at the very least, keep your main subject centered. While Google will fit any size or aspect ratio you upload, it’s best to upload photos or videos with a 4:3 aspect ratio. Using the correct image sizes for each social platform and marketing channel shows you care about your brand and keeping it consistent. ![]() Customers like it, SEO robots like it, everyone likes it. TL DR: You should post on your Google Business Profile. Plus, did I mention it’s free? A free way to get more free traffic from a place where 88% of people who search for a local business will visit a store within a week? Mmkay, sounds pretty sweet. There’s no question that Google is one of the top ways for customers to find you, so focusing on local SEO and optimizing your presence there is common sense. Are Google My Business posts right for my company?Įspecially for businesses with brick-and-mortar locations, a Google Business Profile is non-negotiable. Everything from filling out your profile, and adding your business to Google Maps, to creating posts is 100% free. Three additional post types are available for specific types of businesses: There are 6 types of posts available to all businesses: Here’s an example of a text and photo post published by a yoga studio: Google My Business posts show up alongside all the other profile information and reviews in search results on Google search and maps. It can include text (up to 1,500 characters), photos, videos, offers, ecommerce listings, and more. ![]() What is a Google My Business post?Ī Google My Business post is an update that can be added to a business’s Google Business Profile. Also use it to track results and present the plan to your boss, teammates, and clients. Keep reading to find out everything you need to know to craft customer-winning Google My Business posts easily, including what to post, when to post, and pitfalls to avoid.īonus: Get a free social media strategy template to quickly and easily plan your own strategy. Your GMB profile gives them the extra information they need to choose you right now. While everyone else is out fighting for views on Instagram or Facebook, potential customers see your profile when they’re looking for a business right now, which probably means they want to shop or book with you right now.
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